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GOAL: Redesign the popular Herdez salsa brand and market it to a younger clientele.

Though these cans never made it to the grocery stores (as it was only a school project), they definitely had potential.  I began by sketching out each skull and then digitally modifying each one to look like part of a set.  I decided to go with bright bold colors and a mat black background to really make the design pop.  

I wanted the consumer to equate these skulls with a having fun time!

Cinco de Mayo anyone?

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