Herdez Salsa

GOAL: Redesign the popular Herdez salsa brand and market it to a younger clientele.

Though these cans never made it to the grocery stores (as it was only a school project), they definitely had potential. I began by sketching out each skull and then digitally modifying each one to look like part of a set. I decided to go with bright bold colors and a mat black background to really make the design pop.

I wanted the consumer to equate these skulls with a having fun time!